Of the Hi Ball Sparkling Energy Water flavors, this one has the most complex fruit flavor, making it a good option for consumers who are new to unsweetened sparkling products. The mixed berry flavor is enjoyable and clean, with the crisp base of sparkling water making for a product that goes down smooth. From a functional point of view, this product has what you’ll find in an energy drink (caffeine, ginseng, taurine, and B vitamins), but it lacks the calories, sugar, and artificial sweeteners that you’ll find in most of what’s on the market today. The same can be said for the product’s packaging, which, in a 10 oz. glass bottle, allows the consumer to see that the product is clear, but still maintains a hip image. Both of these make for a unique value proposition to consumers – and Hi Ball has definitely done a great job with its execution.
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Functional: Energy Drink: Regular
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