Honest Tea (PET): Superfruit Punch

Product Type: Juice: Juice Drink; Container: 16.9 fl. oz. PETE 1
BevNET Review: Honest Tea's Superfruit Punch is a valiant effort to expand their Honest Ade line with a mainstream flavor while staying true to their roots. In this USDA Organic certified product, there's a mildly sweet blend of fruit flavors, including pear, white grape, strawberry, yumberry, cranberry, goji berry, and added flavorings. Despite the fancy name, there's no single fruit flavor that takes center stage, so this product is best classified an upscale, less sweet take on the classic "punch" flavor. That's fine by us, since the results are quite drinkable. Plus, Honest should have some broad appeal with this one, since their target consumer probably has heard about things like yumberry and goji but might not appreciate these fruit by themselves. Packaging is typical Honest PET, with a front panel that relies on fruit imagery and the use of the USDA Organic seal. That, combined with the red color of the fluid, will certainly whet the appetite of consumers. Overall, a very enjoyable entry from Honest Tea.

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