Last Updated: 6/12/2009 10:36 AM
Honest Tea’s latest flavor is Jasmine Green Energy Tea. Contrary to what you might think from reading the name, this isn’t an energy enhanced tea. Instead, it’s a call-out to Honest Tea’s efforts to “go green.” In this case, they’ve purchased renewable energy credits (from CleanCurrents.com) to help offset the carbon dioxide that’s produced as part of this product. An image of a wind turbine as the backdrop of the “T” logo also helps put this into context. Inside the bottle, you’ll find a very nice blend of organic green and white teas with jasmine, which have been sweetened with just a slight dose of agave. It’s a mild-bodied product, but there are notes of flavor that are slightly grassy and tannic. That’s okay, especially since the splash of agave adds some sweetness to the mix, which helps balance things out. And at only 34 calories per bottle, the product will satisfy the tea drinker and calorie conscious consumer alike. However, it’s probably not going to be a mainstream hit, which is likely why it has landed in the glass lineup and not PET. Overall, a very technically sound product that scores high on both the flavor and virtue charts.