Last Updated: 4/4/2011 12:06 PM
Hubert’s Limeade uses a 10 percent base of lime juice concentrate, which gives the product a very potent lime flavor. It’s sweetened with a blend of sugar and stevia, although there’s absolutely no detectable stevia flavor, which might be the result of low levels of stevia or it being masked by the tart and acidic flavor. Either way, at 160 calories per 16 oz. bottle, it’s an extremely drinkable product that delivers flavor that’s on par with the frozen concentrate limeade drinks that you’d find in a grocery freezer. Packaging is clean and wholesome, but also gives off a vibe of being a premium product. We like the playfulness of the lime character on the front of the label, which they’ve managed to do without making the product look corny. Also, we like their choice of bottle, which is taller and thinner than the stock 16 oz. bottle that’s used by so many other brands. All in all, this is a very straightforward but well executed product – exactly the type of product that we could see consumers purchasing on a regular basis.
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