Last Updated: 7/5/2011 12:13 PM
While the label makes multiple references to the fact that this is an energy drink, the words “decaf” and “caffeine free” will likely send mixed messages to consumers who are used to getting a caffeine jolt from their energy drink. The energy blend uses L-carnitine, D-ribose, choline, L-arginine, and B vitamins, which will certainly perform differently than a caffeine laden drink. From a flavor point of view, the non-carbonated mixture is sweetened with sugar and sucralose, which makes for a relatively drinkable flavor. The fruit flavor tastes somewhat like peach, but has a heavy amount of bite. For us, this makes the drink something that we would not consume for flavor alone. Packaging is a 15.5 oz. plastic bottle that, despite standing out from other energy drinks, looks like something that’s in between a CSD and a value fruit juice drink. It definitely does not say “energy” to us. Ultimately, we’re not so sure that a decaf energy drink is something that’s going to be a big seller, especially the way this drink stands right now.
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