Hype Energy Drink - The BevNET.com Review

		Hype Energy Drink On Distribution LLC Tel: 203-624-4973 (US) / + 34 952 81 30 50 (Europe) Fax: 203-785-1090 (US) [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.hype.com [Edit] BevNET Traffic Rank: #134 / 1145

Created: 1/15/2002 / Last Update: 8/6/2003 1:30:00 PM

Manufacturer's Brand Overview: [Edit]
Hype Energy was first launched in 1994. The original company was led by HARD ROCK Cafe's founder Mr. Barry Cox, which was later purchased in mid 2000 by a business group led by former Formula 1 racing driver and Le Mans winner, Bertrand Gachot. Since then it has obtained huge growth since the initial launch of it's Hype Energy flavor.

Enlite
Category: Energy: Diet; Packaging: 250 ml can

BevNET Review:
Hype's Enlite variety is an energy drink that features a somewhat standard looking energy cocktail that has been sweetened with high fructose corn syrup, ace-k, and sucralose. The result is a drink that has only 10 calories, but still maintains a moderately natural sweetness and only a mild aftertaste. Between the pink color of the can and fluid and the floral backdrop that covers the package, it seems like this would likely be a drink targeted at the female consumer. Overall, the combination of enjoyable taste and clean packaging are a plus, but Enlite seems to lack anything that really stands out, especially given where the category is today.

0 User Reviews: Read | Post

Added: 11/7/2007 3:05:29 PM | Updated: 11/27/2007 10:51:33 AM


	Average User Rating (19 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Hype Energy X2
Category: Energy: Regular; Packaging: 500 ml (16 oz) can

BevNET Review:
We've always liked Hype's light berry-citrus flavor and now that it has been put in a 16 oz can, we figured it's time to take another look. Using a formula that contains fruit juice and is sweetened with sugar, Hype X2 has the same great cotton candy-like taste as the original. The addition of the 16 oz can is quite nice and the "X2" name gives the product a look and feel that works. Also, in a category of this size, we definitely appreciate the clean and minimalist design of this product. Overall, we like it a lot -- good looking and a formula that one can actually consume quite easily.

11 User Reviews: Read | Post

Added: 10/8/2003 | Updated: 10/8/2003 4:31:58 PM


	Average User Rating (48 votes / 11 reviews) Rate this product! 1 2 3 4 5 Click to rate

Hype Lite
Category: Energy: Regular; Packaging: 250 ml can

BevNET Review:
Hype Lite is a good translation of the original Hype berry flavor, but with many fewer calories and carbs. This product uses a blend of sugar and aspartame which results in a flavor that still has a "regular strength" taste, but significantly fewer carbs. However, it's not a sugar-free so only time will tell if there are consumers seeking a lighter energy drink but still willing to have some sugars and calories. As for the taste, this product has a sweet but mellow berry flavor -- very similar in style to Hype original but will lighter strength. Overall, a good addition to the Hype line -- the only thing we are left wondering is if the word "Lite" will make people think that the product has less energy. Regardless, this is a product that we would definitely recommend.

7 User Reviews: Read | Post

Added: 8/25/2003 | Updated: 8/26/2003 11:47:50 AM


	Average User Rating (40 votes / 7 reviews) Rate this product! 1 2 3 4 5 Click to rate

MFP Energy
Category: Energy: Regular; Packaging: 8.3 fl oz

BevNET Review:
Hype�s MFP, which apparently stands for �Most Full Power,� is an energy drink whose biggest asset is the clean and modern design on its can. The flavor is pretty run of the mill, with a bubble gum / berry flavor that isn�t terribly pleasant to drink. The branding of �MFP� is rather meaningless, especially since the acronym isn�t explained anywhere on the can. Plus � and we simply don�t understand this � the �most powerful formula� has what appears to be a standard amount of caffeine (80mg). Overall, we�re sorry to say that this is a relatively unimpressive product.

3 User Reviews: Read | Post

Added: 2/25/2001 | Updated: 3/5/2007 2:26:15 PM


	Average User Rating (41 votes / 3 reviews) Rate this product! 1 2 3 4 5 Click to rate

Hype Classic
Category: Energy: Regular; Packaging: 8.3 fl oz

BevNET Review:
Hype Classic is the new version (not old) of Hype Energy Drink. Featuring a great combination herbs (including ginseng) and other potent ingredients (guarana, taurine, & caffeine), this product is one that will definitely give you a boost. Not to mention that it is packed with vitamins -- including 25% RDA of Vitamins B1,B2, B3, B5, B6, B12, E,C, Folic Acid and Biotin. Finally, it actually tastes great -- which is more than we can say about a lot of their competition. Overall, a great energy drink that is definitely worth a try.

37 User Reviews: Read | Post

Added: 11/27/2000 | Updated: 11/29/2004 10:37:28 AM


	Average User Rating (73 votes / 37 reviews) Rate this product! 1 2 3 4 5 Click to rate