Hype Energy Drink
Manufacturer's Brand Overview
Hype Energy was first launched in 1994. The original company was led by HARD ROCK Cafe's founder Mr. Barry Cox, which was later purchased in mid 2000 by a business group led by former Formula 1 racing driver and Le Mans winner, Bertrand Gachot. Since then it has obtained huge growth since the initial launch of its Hype Energy flavor.