Last Updated: 1/31/2011 9:34 AM
At only 5 calories per bottle, this 2.5 oz. energy shot has a very drinkable flavor (we’d describe it as fruit punch) while still packing in a meaningful energy boost. The functional cocktail is made up of B vitamins, black tea, yerba mate, natural caffeine, and guarana, and sweetness comes from erythritol and stevia, which, despite some aftertaste, seems to be better tasting than the aspartame and acesulfame potassium blend that’s typically used. On the outside, we really like what they’ve done with the label. For starters, the visuals are clean and have a positive vibe. The three color palette of red, black, and white gives the product a minimalist look, while the text tries to sell health and nutrition. All of these things are a nice alternative to the aggressive and/or 5-Hour me-too style brands that litter the energy shot category. Overall, we think I AM has done a very nice job with their Energized offering.
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