Last Updated: 1/31/2011 9:31 AM
Of the four varieties that make up the initial I AM lineup, Healthy is the best tasting. The flavor of the drink is fruity and tart, which could have something to do with the fact that this drink has goji fruit juice in it. In fact, there’s even a little bit of pulp in the bottom of the drink – definitely a nice touch. It’s sweetened with erythritol and stevia, which gives the product a natural level of sweetness and minimal aftertaste. Really, this product is so drinkable that we were somewhat disappointed that it was only 2.5 oz. Functionally, “healthy” isn’t as tangible of a function as some of the other flavors, but there’s still a lot of stuff happening inside this bottle. The functional blend includes Beta-1, 3/1,6-Glucan, goji fruit extract, hibiscus, yerba matte, zinc, chromium, selenium, and B vitamins. Combine that with the fact that this product is only 5 calories and we think that they’ve got something that is at least credible as a not-unhealthy product. The 2.5 oz. shot container is a package format that has only had success as a container for energy shots and, to a much smaller extent, relaxation, so selling “healthy” is going to be somewhat of an uphill battle. However, I AM has put its best foot forward with a clean design and messaging that’s positive and easy to understand (once you pick it up and read it, of course).
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