Iceland Spring Adopts New Brand Positioning and Launches Concerted Marketing Campaign for 2009

Iceland Spring, the premium natural Icelandic spring water, is adopting a new positioning for its brand combined with its launch of an aggressive marketing campaign for 2009. With a steadily increasing following and growing national distribution, the Company felt it was time to rebrand and strategize a new marketing campaign to position Iceland Spring as […]

Stuart “Chip” Lucas Joins the Iceland Spring and New Leaf Team as the New England Division Manager

Orangeburg, NY, July, 2007 – Skae Beverage International, LLC, the exclusive distributor of New Leaf Beverages, alongside PURE Distribution US, LLC, the exclusive owner of the distribution rights of the Iceland Spring water brand, has announced the hiring of Chip Lucas as their New England Division Manager. Lucas, the former New England Division Manager at […]

Iceland Docks at the Harbor!

Baltimore, MD, October, 2006 – This October, Iceland Spring will be on hand for two of Baltimore’s biggest October events, the Fells Point Festival and the Natural Products Expo East. On October 7th through the 8th, Iceland Spring will be on hand for the 40th Annual Fells Pont Festival benefiting the Preservation Society while on […]

Big Enough to Quench a Viking’s Thirst Iceland Spring Adds a New Size to its Arsenal

Orangeburg, NY August, 2006 – Have you ever still felt thirsty after your 500ml bottle of water but did not want to buy a whole Liter because it was too unwieldy or did not fit into your cup holder in the car? Well Iceland Spring, natural spring water bottled at source and imported from Iceland, […]

New Year! New Look! New Leaf!

Orangeburg, NY, December, 2004- As the New Year begins, as will a new look for New Leaf Teas. New Leaf teas will be produced in glass bottling as of January 2005. With this new bottling will come a glamorous new label that will match its already sophisticated taste. Happy New Leaf! Of the original six […]

U.S. WOMEN’S SOCCER GOLD MEDALISTS MAKE A SPLASH IN ATHENS

Was it the Iceland Spring Water? ORANGEBURG, N.Y. (August 26, 2004) – The folks at Iceland Spring are floating on cloud nine today after the U.S. Women’s Soccer team netted a gold medal in Athens. Several members of the team requested the brand in the months leading up the Olympics to stay hydrated during training […]

Iceland Springs Under New Management

Orangeburg, NY – Midnight Sun Brands, LLC. has recently acquired franchising rights of Iceland Spring Water in the United States. Iceland Spring Water comes from the mountains of Iceland, one of the most pristine places on earth. Midnight Sun Brands was developed as a result of the changing needs of today’s consumers. The role of […]