Lemon Basil Water
Last Updated: 7/15/2009 4:25 PM
Sticking with flavors that are naturally unsweetened seems like a good way for this brand to go – and ICIO’s Lemon Basil Water is no exception. Inside this bottle is a lightly flavored beverage that has a natural basil and lemon flavor, which will certainly be important to the type of consumer that would drink a product like this. We found it to be pretty refreshing, with just the right dose of flavor making for a very drinkable product. Packaging, on other hand, left something to be desired. While we’re fans of the flask and the product’s striking design, it’s has several flaws that will hurt it in the real world. Specifically, there’s the form factor of the flask, which is very easy to knock over. That hurts the product’s painted on label, which will likely end up with lots of nicks on it by the time it makes it from its Asian production plant to store shelves in the USA (our samples were quite banged up for review). Beyond that, the placement of the flavor name and the dual logos are something that we have issue with. A bit of clean up and a more intuitive appearance would help this product greatly. Overall, it’s good, but compared to the competition it lacks in the packaging department.
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