Illy Issimo

Product Type:Coffee Drinks; Container: 6.8 oz Can
BevNET Review: Illy Issimo?s "Caffe" is just straight up 100 percent natural Arabic brewed coffee with no milk or sweetener. As far as canned coffee goes, it?s surprisingly good, so long as you don?t mind the naturally bitter taste of strongly brewed coffee. While we don?t see that as an enormous market, it?s definitely the type of product that coffee aficionados might enjoy when on the go. The can is contemporary and simple, but the amount of text on the front panel seems excessive. Overall, it?s a great tasting product, but the market for the drink seems limited in comparison to the other flavors of the brand.

Product Type:Coffee Drinks; Container: 8.45 oz Can
BevNET Review: Illy’s Mochaccino variety fills what was previously a void in the Issimo lineup. Blending coffee, milk, cocoa, and suguar, the Mochaccino is a pleasing latte style coffee beverage. They’ve chosen to co-brand with Domori, an Italian chocolate maker, but the flavor of the chocolate doesn’t taste any different than competing brands. And that’s pretty much how we’d sum up the flavor of this product – it tastes just like the countless other mocha flavored RTD coffee drinks out there. That’s something that we think they should work on – consumers should be able to taste some benefit from the Illy and Domori ingredients. Packaging is a 250ml can, which has a silver top and brown bottom. We’re not big fans of the sloppy looking stripe that cuts across the middle of the can. Also, there’s way too much text on the front of the can – six lines of text is far too much for a consumer to quickly process. Overall, we think they could do more with this product.