Last Updated: 11/22/2010 12:13 PM
Selling white tea to kids might not seem like a lock, but Inko's White Tea has done a great job with their kids' entries including this one, Bumpin Berry. It's lightly sweetened and has just a hint of sweetness from fructose crystals (sugar), while the white tea and berry flavors combine to make something that's extremely easy to drink. They've done a nice job of hitting the sweet spot of flavor, having just enough to please your palate but not too much to the point where it's sickly sweet. And at under 40 calories per 12 oz. bottle (or 25 calories for 8 ounces), it should appeal to kids and adults alike. On the outside, they've done a great job of creating an appealing package, with a fully wrapped bottle that's colorful and eye catching (maybe even more so than their flagship line). The fruit images are a plus, but since they are not on the same side of the bottle as the logo, they might be missed. Getting these elements together with the logo would be an improvement that we'd like to see. Still, even without this change, Inko's Bumpin Berry is a very enjoyable and well executed product.
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