Invigor8 Energy Drink#1213

Campbell Soup Company


Manufacturer's Brand Overview

V8 beverages continues its history of innovation with Invigor8, as it is the only nationally distributed energy drink on the market featuring 100% juice and no added sugar. Invigor8 will debut in two varieties – Energy Boost and Nutrition Boost – each of which will feature the brand’s unique blend of 100% juice, with B3 (niacin), B6, B12 and antioxidant vitamins A & C. Energy Boost is the healthy energy drink that contains caffeine and guarana in a light and fruity strawberry/grapefruit flavor. Nutrition Boost is the healthy nutritional drink that is also an excellent source of vitamin E and a good source of calcium and potassium in a refreshing peach/pineapple flavor. Invigor8 is non-carbonated and will be available in an 8 oz. single-serve can and a multi can 4-pack. Invigor8 is scheduled to debut this January in stores nationwide and it will be supported by a fully integrated marketing campaign Suggested retail price is $1.99 for the single-serve can and $6.99 for the multi can 4-pack.

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