INVO Juice

Product Type:Juice: Coconut Water and Juice; Container: 12oz Plastic
BevNET Review: This variety of Invo blends coconut water, pineapple juice and lime juice and, like its “Pure” counterpart, is high pressure processed (HPP) rather than pasteurized. Like other HPP beverages, this product has a very fresh flavor and the fruit flavors more closely resemble what you’d experience if eating those fruits raw. As for the blend of flavors, the sweetness of the pineapple and the tartness of the lime are definitely a nice complement to the base coconut water flavor. The company has achieved a nice balance of the pineapple and lime flavors, although the coconut water definitely feels a bit lost in the shuffle. Nevertheless, we appreciate that they’ve added a second flavor, and this is one of only a few HPP coconut water and fruit juice blends that we’ve seen on the market to date. Visually, we’ll build upon what we said about the “Pure” flavor (we have a similar feeling on this one) by saying that there needs to be a bit more visual differentiation between the two flavors. In their current form, you have to look very closely to avoid picking the wrong one. Overall, an enjoyable product, although we would like more coconut water flavor and greater visual differentiation. Reviewed on: 3/19/2013

Product Type:Juice: Coconut Water and Juice; Container: 12oz Plastic
BevNET Review: Invo’s “Pure” Coconut Water is made with not-from-concentrate coconut water that has been high pressure processed (HPP) rather than pasteurized. It’s the same concept as Harmless Harvest, but in a 12 oz. container and without the USDA Organic certification. From a flavor perspective, the use of HPP gives it a fresher flavor profile than the pasteurized and from concentrate products. That said, this product is definitely near the top of the category when it comes to flavor. In terms of packaging and positioning, the use of a 12 oz. bottle seems like a nice middle road for both portion size and price point (we expect other HPP juice products to go into this format). However, it’s missing any mention of raw or HPP on the front of the container. Considering that its primary competition is plastering “raw” and “never heated” on the front of their packaging, we think that Invo needs to be more assertive in how this is communicated to the consumer. Otherwise, the brand is straightforward and to the point, but feels like it’s skewing towards “me-too” rather than trying to develop its own identity. Still, it’s a very solid starting point and one that’s definitely worth a try. Reviewed on: 3/19/2013