Last Updated: 9/17/2013 11:02 AM
IQ Energy is a shot that is designed to boost energy and enhance memory capabilities. The first part of the drink’s functionality is straightforward and easy to understand, with caffeine that’s “comparable to a cup of the leading premium coffee,” according to the marketer. Nevertheless, we’d prefer a milligram count. As for the memory function, the product contains nicotinamide adenine dinucleotide + hydrogen (aka NADH), which the company prominently states is a “NASA tested” ingredient. Regardless of whether the claim is true, it certainly ties into the IQ branding nicely. Otherwise, the bright red liquid that’s inside the 2 oz. bottle tastes very similar to many other energy shots on the market (translation: not good). You pretty much have to slam it down and deal with the aftertaste. In terms of visuals and branding, this product has a simple, but sterile, feeling to it. The branding communicates what the product is all about, but it’s hard to feel like what the company has created can really be called a “brand.” Furthermore, making the product emphasize the “IQ” and memory function so heavily seems like a gamble that has failed for other brands in the past. Overall, IQ Energy is a decent product, but we have a hard time feeling as though it can become anything more than that.
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