Iron Energy: Lemon Lime

Lemon Lime

Last Updated: 3/21/2005 12:42 PM

THIS PRODUCT HAS BEEN DISCONTINUED
Product Type: Functional: Energy Drink: Regular; Container: 16 fl oz can
BevNET Review: Iron Energy definitely paid attention to putting quality ingredients into its Lemon Lime flavor. The company used crystalline fructose in this formulation rather than high fructose corn syrup. Like the Orange flavor, Lemon Lime also contains 3% juice which adds a natural flavor to the product. However, we think the packaging and brand could be improved to better appeal to the 15-25 male demographic. It's currently not clear as to what type of consumer will be attracted to this product. Fortunately for Iron Energy, the product on the inside of the can is very refreshing and appealing so consumers that do try the brand will likely become repeat buyers.

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