ISO-5

Product Type:Juice: Coconut Water and Juice; Container: 11..2 oz PET
BevNET Review: While calling this product Citrus Splash instead of “Orange” doesn’t make a lot of sense to us, this was our favorite flavor of the ISO-5 line. Really, it’s just a case of orange flavoring working better in a lightly sweetened format than some of the other varieties, plus we think that this is one of the most marketable of the bunch. Otherwise, this product is very similar to the others, using Dr. Tim’s proprietary Cryoflux method of protecting the bioavailability of nutrients in the drink. While it’s definitely a hydrating product with loads of electrolytes, we have no way of verifying that their proprietary process adds any benefit, which is the same predicament that a consumer will have. To that extent, it’s something that will take time and money for this brand to prove makes it superior to the competition. Plus, we’d love to see some coconut water flavor in the drink as it otherwise tastes like a regular sports drink. In the meantime, we’d like to reiterate that we think that this product’s biggest room for improvement is in its branding, which is certainly positioning the product for a technical user as opposed to the mainstream. Not that the supplement market isn’t a good one, but we think that this product will have a tough time stacking up against some of the more supplement laden products that are in that category. Plus, they’ve gone through the effort of getting USDA Organic certification, which tells us that they desire to wish the mainstream. Overall, this product seems like it’s on the cusp of having some decent potential, but again, some flaws in the flavor and design need to be worked out.Reviewed on: 2/1/2010

Product Type:Juice: Coconut Water and Juice; Container: 11..2 oz PET
BevNET Review: Designed to be ISO-5’s equivalent to the classic “lemon lime” sports drink, Limon is a 60 calorie (per 11.2 oz..) USDA Organic certified hydration beverage that’s made with young coconut water and “lemon lime fruit concentrate.” It’s noticeably less sweet than traditional sports drinks as well as coconut water products, but the coconut water is difficult to detect. Perhaps that’s the result of their “CryoFlux” concentrated coconut water, which is designed to maintain the bio-activity of the nutrients that naturally occur in coconut water. In any event, the flavor of this drink is much less exotic or unique than we would have expected it to be. Functionally, it’s definitely hydrating and it has more electrolytes than straight up coconut water. Packaging is definitely an area that we feel could be improved upon, but in the product’s off putting name “ISO-5” and in its visual execution. Specifically, the product looks like something that’s purely for the supplement aisle, which, based on what’s actually inside the bottle, seems like a limiting approach as there’s no reason why this couldn’t compete for the mainstream. What’s even more of an issue is the execution of the graphics, which feel lifeless and unappealing. We’d love to see more emphasis on the Dr. Tim’s and a pairing down of the items that are currently stacked on the front of the label. There are simply too many things that compete for the eye – and the flavor name is buried at the bottom. In summary, we think that this product could have a chance as the concept is innovative, but the execution of the flavor and, more importantly, the brand need work. Reviewed on: 2/1/2010