IZZE Sparkling Fruit Juice: IZZE Sparkling Lime

Product Type: Carbonated Soft Drink: Regular; Container: 12 oz
BevNET Review: It’s been a while since we’ve seen a new flavor added to the IZZE lineup, but now they’ve added a seventh variety: Sparkling Lime. Unlike other companies that are focusing their extension on exotic flavors or low-calorie offerings, Sparkling Lime seems like one of those flavors that should have been there from the beginning. Made with 70 percent fruit juice (apple, white grape, lime) the product has a fruity flavor that’s mildly effervescent. It’s a sweet tasting mix, to the tune of 27g of sugar and 130 calories, although the sweetness comes exclusively from the fruit juice. As far as the fruit flavor goes, it’s just okay, with cheaper white grape juice overpowering the other flavors in the drink. It leaves the product without much lime flavor, which is a disappointment. Packaging is good and hasn’t changed much since IZZE was acquired by PepsiCo a few years back. The only exception is the additional subtext that is now cluttering the lower portion of the front panel (“All natural flavored juice…” and “Pure fruit juice from concentrate…” – a bit unnecessary if you ask us), which hurts the previously minimalist look of the product. Overall, it’s not bad, but it’s a product that’s hard to get excited about.

Average User Rating

(4 votes)

BevNET Product Traffic Rank: #133