I'm drinking one right now, matter of fact. Grapefruit may not be a flavor for everyone, but this drink is the most appealing grapefruit-flavored drink I can recall. If you're thinking Fresca, get the thought out of your mind right now - it's nothing like it.
I've only had the three flavors available at the nearby Starbucks, and I thought the Blackberry and Clementine were great, but this flavor really blows the others away! So fresh and clean, not too sweet and not too bitter with just the right hint of fizz. Perfection! I can't wait til I find other flavors.
I tried Izze grapefruit for the first time a few days ago and I am hooked. I LOVE the grapefruit. I never could have imagined some making a sparkling grapefruit juice but I am certainly happy that they have.
Sampled IZZE Grapefruit at the store today. Have to say... I love it. Clean, refreshing taste; great look and a true grapefruit taste. I bought a 4-pack to take home to the family.