I like the flavor and the fizz. I am trying to stay away from alcohol and this feels like an indulgence without having the overwhelming sugar of some sodas. I like toping a snifter of orange juice with crushed ice and sparkling pomegranate with a sliver of orange slice. Yummy.
Pomegranate is not an easy flavor to love - it's rather bitter, not sweet, and not particularly citrusy. However, this drink is definitely chuggable - not quite as good as the blackberry, but it's kinda in the same ballbark.