Jersey Blues Iced Tea

Product Type:Tea: Sweetened; Container: 16 oz. bottle
BevNET Review: Jersey Blues' flagship flavor is this variety, a blueberry and iced tea flavored drink. Conceptually, we like what this product is all about, blending New Jersey grown blueberries with tea. As far as the blueberry flavor goes, it’s good, but it could be a lot better. Specifically, the use of tea flavor – and black tea at that – overpower the taste of the blueberry. If this drink is supposed to be about the blueberries, blending it with a more delicate tea flavor (such as green tea) and using real brewed tea (a sign of quality) would be an improvement. Certainly, there’s room for improvement on the outside as well, as the brand uses a pretty basic stick-on label and a stock cap. Plus, we’re not sure how well New Jersey and “Blues” (as in the music motif) will gel with consumers. Overall, good flavor and concept, but this product seems like it needs more to succeed.Reviewed on: 3/3/2009

Product Type:Tea: Unsweetened; Container: 16 oz. bottle
BevNET Review: If you’re like most of us, you’ve probably never had a beverage that is flavored with unsweetened blueberry juice. So, in that sense, this product has at least one innovative quality about it. Unfortunately, it’s not an innovation that’s overly enjoyable, leaving a product that’s extremely bitter, to the point where we’d struggle to identify it as blueberry if it were not for the aroma of the product. Packaging is decent, but somewhat generic, with a clear emphasis on the use of blueberries, but not enough on the fact that it’s an iced tea blend. Overall, decent concept, but the execution needs improvement in flavor and appearance.Reviewed on: 3/3/2009