If you’re like most of us, you’ve probably never had a beverage that is flavored with unsweetened blueberry juice. So, in that sense, this product has at least one innovative quality about it. Unfortunately, it’s not an innovation that’s overly enjoyable, leaving a product that’s extremely bitter, to the point where we’d struggle to identify it as blueberry if it were not for the aroma of the product. Packaging is decent, but somewhat generic, with a clear emphasis on the use of blueberries, but not enough on the fact that it’s an iced tea blend. Overall, decent concept, but the execution needs improvement in flavor and appearance.
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