Jet Lag

Product Type:Water: Enhanced; Container: 16.9 oz PET
BevNET Review: The San Francisco variety of Jet Lag is formulated to be a meyer lemon and pear flavored water. The product is sweetened with sucralose, which keeps it at zero calories and sugar free. The flavor is definitely citrus, although it seems like a stretch to call it “meyer” lemon. Plus, the lemon flavor and sweetener aftertaste quickly mask the pear flavor (we couldn’t really taste it beyond the first couple of sips). Despite the clean and appealing San Francisco graphic, the positioning of this product feels incomplete. Being focused on jet lag -- a place where pills are the most widely available option -- seems like a tough niche for a beverage of this size (you certainly can’t put it in your bag and take it on a plane). And when you look at the bottle, the emphasis on San Francisco is confusing rather than something that helps the consumer connect the dots to the intended purpose (and Northern California inspired flavor choice) of the drink. We’d suggest that they focus on what is more widely marketable (that it’s a nice tasting zero calorie product) and making the jet lag benefits a secondary part of the equation. Otherwise, we think the niche is a bit too limited, especially given the current execution. Reviewed on: 10/3/2011

Product Type:Tea: Sweetened; Container: 16.9 oz PET
BevNET Review: As far the Jet Lag lineup goes, the Beijing variety, which is apple and peach flavored black tea, is our favorite flavor. This product uses a zero calorie formulation with sucralose as its sweetener of choice. The apple and peach flavors blend nicely together, hiding most of the sucralose flavor. To that end, this is a very solid tasting zero calorie tea. Functionally, the product aspires to help prevent and reduce the symptoms associated with jet lag. They’ve added a variety of ingredients, including vitamins, minerals, and herbal ingredients (ginkgo, ginseng, grape seed), which they claim are helpful to their intended function. Packaging is a 16.9 oz. PET bottle, which, despite the stock bottle, has a clean visual presentation. However, the visual emphasis is too heavily skewed towards Beijing and you’ll have to turn the bottle on its side to read the flavor or the brand name (a critical flaw, in our opinion). Putting Beijing inside or below the picture (and making it smaller) would create some more room to give the flavor proper billing. Finally, it’s questionable as to how big of a market exists for a product that’s so focused on an ailment as specific as jet lag. Refocusing a bit and emphasizing the zero calorie (which isn’t mentioned anywhere on the front of the bottle) would be a good place to start. Overall, what’s inside the bottle is pretty good (we’d say that for all of the flavors), but we feel like there’s missed opportunity with the brand’s positioning. Reviewed on: 10/3/2011