Posted: Sep 19, 2011 at 12:22 PM
(Last Updated: Oct 03, 2011 at 10:18 AM)
As far the Jet Lag lineup goes, the Beijing variety, which is apple and peach flavored black tea, is our favorite flavor. This product uses a zero calorie formulation with sucralose as its sweetener of choice. The apple and peach flavors blend nicely together, hiding most of the sucralose flavor. To that end, this is a very solid tasting zero calorie tea. Functionally, the product aspires to help prevent and reduce the symptoms associated with jet lag. They’ve added a variety of ingredients, including vitamins, minerals, and herbal ingredients (ginkgo, ginseng, grape seed), which they claim are helpful to their intended function. Packaging is a 16.9 oz. PET bottle, which, despite the stock bottle, has a clean visual presentation. However, the visual emphasis is too heavily skewed towards Beijing and you’ll have to turn the bottle on its side to read the flavor or the brand name (a critical flaw, in our opinion). Putting Beijing inside or below the picture (and making it smaller) would create some more room to give the flavor proper billing. Finally, it’s questionable as to how big of a market exists for a product that’s so focused on an ailment as specific as jet lag. Refocusing a bit and emphasizing the zero calorie (which isn’t mentioned anywhere on the front of the bottle) would be a good place to start. Overall, what’s inside the bottle is pretty good (we’d say that for all of the flavors), but we feel like there’s missed opportunity with the brand’s positioning.