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Classic Cocktails Get Energized With
Launch of Jetset® Energy Mixers
Energy Club Soda, Energy Tonic Water, Energy Ginger Ale and Original Energy Flavor Now Available
SAN FRANCISCO (June 28, 2007) – Creating new options for the discerning mixed-drink consumer, Jetset Beverages, Inc. announces the arrival of a new line of energized cocktail mixers. Jetset Club Soda, Jetset Tonic Water, and Jetset Ginger Ale taste identical to their non-energized counterparts yet bring new life to traditional mixed drinks such as Gin & Tonic, Vodka-Soda and Whiskey & Ginger. The Jetset line of mixers, which includes Jetset Energy Original flavor, is now available in select bars and clubs and at Safeway affiliated stores nationwide (Safeway, VONS, Tom Thumb, Randalls, Dominick’s, Carrs, Pavilions and Genuardi’s).
“We like to think that Jetset lifts consumers’ spirits by giving them the opportunity to enjoy their favorite cocktail with an energy kick,” said Jeff Silver, president and CEO of Jetset Beverages, Inc. “We offer a premium product designed to mix with your favorite spirit or enjoy on its own as a great tasting and energizing drink.”
Jetset Energy Mixers® are enhanced with a carefully formulated blend of guarana, ginseng, taurine and caffeine. A highly regarded beverage industry publication recently reviewed Jetset Original as better tasting than the leading two energy drinks on the market today. Jetset Beverages also plans to introduce a line of diet options for the calorie-conscious consumer in the near future.
The multi-billion dollar energy drink market has experienced explosive growth over the last several years, growing in excess of 47% in 2006. In contrast, the mixers market has been characterized by slower growth and relatively little innovation. Jetset Energy Mixers combines the best of both of categories to create an exciting new energy mixer market.
San Francisco based Jetset Beverages Inc. offers a line of energy cocktail mixers: Jetset Energy Club Soda, Jetset Energy Tonic Water, Jetset Energy Ginger Ale and Jetset Energy Original. All four products are available in select bars and clubs and through Safeway affiliated stores nationwide. Jetset Beverages encourages and supports the responsible consumption of alcohol. For additional information, please visit www.drinkjetset.com.
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Media contacts: Marlow Daniel at Glodow Nead Communications, (415) 394-6500. Marlow@GlodowNead.com.