Last Updated: 3/15/2005 9:14 AM
Joe Tea Lemon Tea is a decent tasting lemon-flavored iced tea whose quality is on par with that of Arizona iced tea. Joe Tea offers an almost "no-frills" image that's reminiscent of the early days of Jones Soda. The rugged old-fashioned truck and the graphic design work together to give the product a wholesome, homemade appearance. This product will likely appeal to consumers who want to get away from some of the larger, more corporate feeling competitors. However, the quality of the product is average at best. This being said, we think that Joe Tea should try and improve the formulation. Until then, Joe Tea's main point of differentiation is its label. Unfortunately, we do not think that this will allow Joe Tea to have anything more than niche success. If improvements to the formulation are made, this product definitely has a chance.
Container20 fl oz glass
Serving Size 8 fl oz, Servings per container 2.5, Calories 100, Sodium 10 mg, total carbs 25 g, sugars 24 g
Water, high fructose corn syrup and/or cane sugar, citric acid, natural tea and natural lemon flavor.
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