Jolt Passion Fruit
Last Updated: 11/19/2008 9:34 AM
Of the Jolt Energy Drink flavors, Passion Fruit is one of the standouts. The flavor is tropical and mildly sweet, with a slight tang that goes nicely with the crisp carbonation and subtle energy finish. It's a pleasant flavor that seems like a good fit for an energy drink line. Functionality appears to be standard fare, with ginseng, guarana, taurine, caffeine, and B vitamins. Packaging is the largest point of differentiation for this product. Aside from looking like a battery due to its shape and color scheme, the re-sealable top makes the product visibly stand out and adds some practicality to the product. However, we had difficulty removing the plastic wrap that's over the top, which might result in some frustrated consumers. Overall, we like the use of the classic Jolt brand on an energy product and they've done a great job of making a palatable and distinct looking product.
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