Posted: Jan 10, 2007 at 12:00 AM
(Last Updated: Nov 19, 2008 at 9:34 AM)
For anyone who ever had a bottle or can of Jolt Cola back in the day, this will certainly be the first flavor that you'll reach for from this lineup. Unlike the original, Jolt "Power Cola" has more than just twice the caffeine and a standard looking CSD can. This variety adds ginseng, guarana, taurine, and B vitamins, as well as a re-sealable "battery" style can. However, the taste isn't that far from what we remember, adding some bonus points for nostalgia value. On the outside, the brand has a modern look that should appeal to consumers who are familiar with the Jolt brand as well as those seeking a less aggressive alternative to some of the other players in the market. On the other hand, the product lacks the quirky personality of the original ("Twice the caffeine, all the sugar") that made it a cult hit. If Jolt could marry the two, this could be a big winner. Still, a solid entry with enjoyable flavor.