Jones Soda: Maranja Mandarina

Product Type: Carbonated Soft Drink: Regular; Container: 12 oz glass
BevNET Review: The Mandarin Orange (or Naranja Mandarina) flavor of Jones’ Pure Cane Soda with Spanish labels is a very enjoyable tasting CSD. Like the other varieties, it is sweetened with sugar, which gives the product a light body that works well with the product’s rather high level of sweetness. The orange flavor is good, although we probably wouldn’t identify it as Mandarin orange. In any event, it’s an enjoyable tasting orange soda, with just the right amount of sweet and citrus to the mix. The drink’s modest level of carbonation makes it go down easy. On the outside, it’s the trademark Jones Soda long neck bottle complete with a black and white paper label and a colorful photo. It gives the product a touch of personality and flare, which is something that should make the product stand out amongst micro-CSDs. Spanish labels are a plus, but we don’t think that, on its own, will drive a lot of new consumers to this brand. However, if Jones can get behind it and make a push towards Spanish speaking consumers, this certainly seems like a SKU that should be part of the mix.

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BevNET Product Traffic Rank: #698