Last Updated: 11/16/2009 11:54 AM
The Pomegranate flavor of Jones Zilch is a surprisingly good one. The flavor of the drink doesn’t taste exactly like pomegranate – we’d call it more of a slightly tart fruit punch – but either way it’s a very addictive and enjoyable flavor. They’ve sweetened the drink with sucralose to keep it at zero calories, while also adding 30 percent of your RDA of vitamin C. While there is a slight sweetener aftertaste, it’s pretty tolerable, especially compared to the many mainstream brands that are significantly worse in the aftertaste department. Visually, the product has some pop to it, with bright red liquid creating a nice contrast between a label that’s mostly black and white. The same shade of red that colors the fluid has been used on the label as an accent color, which also creates some polish through the visual continuity that is created by the red. Last, but not least, we really like the “Zilch” brand. It simultaneously conveys the key selling point of the brand and adds additional personality to the product. And for a brand like Jones, we think that’s key, staying true to the company’s roots while still being able to create a marketable product. Overall, a really well executed and enjoyable product.
Container12 oz bottle
0 calories, 35 mg of sodium, 1 g of carbs, and is caffeine free
Carbonated water, natural flavors, apple, carrot, and hibiscus juice for color, citric acid, sodium benzoate (as preservative), sucralose, potassium sorbate (as preservative), ascorbic acid (Vitamin C), calcium disodium EDTA (to protect flavor)
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