BevNET Review

Last Updated: 11/16/2009 11:53 AM

Jones’ Zilch Vanilla Bean Soda is a sucralose sweetened zero calorie CSD that’s basically a rebranded version of Jones Sugar Free Cream Soda. The flavor of this drink is quite impressive, especially for using straight sucralose, delivering a level of sweetness that’s not so far from what you’ll find in Jones’ Pure Cane Soda line. The vanilla flavor is pretty good, although clearly from vanilla flavoring, with a moderate amount of creaminess to it. Plus, they’ve added vitamin C (30% RDA), but we’re not convinced that will make any sort of impact on the product’s success. More important is the Zilch branding, which is a much hipper sounding way to say diet than “sugar free.” They’ve erased the diet stigma and replaced it with something that’s slightly offbeat, but still straightforward. Visual execution is a slightly modernized version of the classic Jones brand, with a photo placed front and center while text surrounds it. If anything, we’d like to see the placement of the word “ZILCH” changed a bit as right now, it sits atop the Jones logo just a bit. Overall, a very enjoyable zero calorie product that shows that Jones is still capable of making fun – and marketable – products.

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Product Type

Carbonated Soft Drink: Diet

Container

12 oz bottle

Nutritional Info

0 calories, 35 mg of sodium, 1 g of carbs, and is caffeine free

Ingredients

Carbonated water, natural flavors, phosphoric acid, sodium benzoate (as preservative), sucralose, potassium sorbate (as preservative), ascorbic acid (Vitamin C), calcium disodium EDTA (to protect flavor)

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