Review: Chaga Chai

Jubali's Chaga Chai is a blend of water, chaga mushrooms, reishi mushrooms, chai spices, licorice root, and wildflower honey that is USDA Organic and has been high pressure processed (HPP). When it comes to functional ingredients that are trending, mushrooms are definitely something that we’re seeing more and more. But unlike some of the other entries that we’ve seen, this is a product that is very drinkable to the point where the added reishi and chaga are truly just a bonus. What the company has created is a very well-executed chai, complete with a complex but smooth chai spice and a touch of sweetness from the added wildflower honey. For whatever reason, the spice of the product definitely makes the product taste sweeter than you’d expect from a product that has only 30 calories and 10g of sugars. All in all, this was our favorite flavor of the three that we sampled. Looking at the packaging, it also feels the most market ready. The use of the word “chai” has a more specific flavor implication than the more conceptual words used on the other two products. That being said, this seems like the safest and most intuitive choice of the bunch when judging based on looks. We like the design of the label and the use of a bottle that has come to be synonymous with HPP. Still, we do think that Jubali should mention it on the bottle. Our only other suggestion is to increase the visual differences between the three flavors. Right now, it’s very subtle, with a different accent color on the cap and the label. Even the variation between the accent colors is pretty minimal. Given the amount of text that’s on the front of the label, it’s easy to miss this. Still, we really like what the company has created, and it really only needs minor refinements.

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