Pome Blue Cran
Last Updated: 1/26/2014 4:07 PM
While the Concord Grape variety was our favorite of the four that we sampled, the Pome Blue Cran was a close second in terms of flavor. This product uses a 70 percent juice base that includes apple, pomegranate, blueberry, and cranberry juices. Like the other flavors, this one is fortified with whole grain extracts from oats, barley, and brown rice, which gives the product 3g of dietary fiber. Otherwise, natural flavors and stevia round out the formulation. As far as taste goes, the cranberry and pomegranate juices hit your palate first, giving the product a tart flavor that’s on par with more traditional juice blends. The rest of the product is sweet and somewhat heavy on the apple. You can’t taste the grains, presumably by design, so the product really has nothing in the way of flavor to signify that it’s unique or enhanced. This may or may not be an issue for the product. Packaging is a 15.2 oz. fully-wrapped plastic bottle. The design says “functionality” more than it says flavor or juice, which is the result of the call-outs, copy and visual arrangement of the fruit on the front of the label (it has a plus sign and a call-out for fiber smack in the middle). Ultimately, we think that consumers will be slightly confused unless they pick up the product and really give it a thorough examination. Since this is never a good thing to say about a packaging design, we think that the company should reconsider how it presents the product. In addition, finding a name that factors in the whole grain component would be an even bigger improvement. Overall, we like the concept, but the execution of the product needs refinement.
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