Last Updated: 6/18/2010 10:33 AM
Of the three Juicy Juice flavors, this one had the most appealing and well executed fruit flavor. For us, it comes down to simplicity, with a 70 percent juice mixture that relies only on apple juice, water, natural flavors, citric acid, ascorbic acid, and added carbonation. There’s no sugar added, which makes for a product that drinks like slightly watered down apple juice. The apple flavor is pretty bold, with a Granny Smith like flavor that’s very refreshing and enjoyable. Packaging is colorful and appealing, with the familiar Juicy Juice name likely to help this product get off to a quick start against its mainly independent competition. However, placing the Nestle logo on top of the Juicy Juice logo gives the Nestle brand prominence that seems unnecessary and distracting. Overall, we really like the taste and the use of the Juicy Juice brand. This is a product that definitely has a strong chance of success.
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