Last Updated: 6/18/2010 10:33 AM
Sparkling Orange is another enjoyable and likeable flavor from Juicy Juice. It starts out with a very pleasant 70 percent juice base of apple, orange, and tangerine juices, which gives the product a citrus heavy formulation. There’s a note of apple juice on the finish, but it otherwise doesn’t really get in the way of the fruit flavor. And that’s something that we’re definitely willing to tolerate given the product’s no sugar added formulation. At 90 calories and 21 grams of sugar per can, the product clocks in below some of the products that it competes with. However, it’s hard to say whether lower calories and sugar will prevail against other products that have higher juice content. On the packaging front, this product utilizes the same 250ml can that competing products are using, which, since they are targeting kids and their calorie conscious parents, seems like the appropriate format. It’s colorful and attractive, with Juicy Juice’s brand equity likely having a big impact with the parents that are buying this for their kids. However, we suspect that it will likely do better with younger kids than tweens and teens, with other brands having more of a “cool” factor than this one. Overall, a very strong entry from Juicy Juice.
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