Just Chill

by The Chill Group, INC

Review: Just Chill Zero Ginger

Posted: May 09, 2016 at 2:56 PM (Last Updated: May 09, 2016 at 4:02 PM)
Just Chill Zero Ginger

Covers Products: Zero Ginger

Just Chill, which is a “calming drink designed to help reduce stress and enhance focus,” recently  launched a zero calorie extension. Unlike Just Chill’s other flavors, which have 70 calories per can, this product contains no sugar and uses a blend of erythritol and stevia.

It’s noticeably less sweet than the rest of the products in the brand, but we didn’t really miss the sweetness because the ginger and a slight lemon note -- possibly from added lemongrass extract -- at the finish are quite enjoyable. As for the sweeteners, there is no aftertaste, which is always a plus for a zero calorie product. All in all, it’s a really nice tasting product.

Functionally, the product utilizes the same blend of vitamins, minerals, and Suntheanine that’s found in the rest of the lineup. Designed to help achieve calm and focus, the functionality isn’t as easy to understand as that of a caffeine-based energy drink. And for us, “Chill” is something that’s subjective rather than binary.

This leads us to the design of the product. Since the functionality isn’t as direct as an energy drink’s, Just Chill has wisely made a brand that’s approachable and clean rather than technical and functional. Where it excels is in the way that they’ve turned the calming function into something that feels visually “calm” but avoids using imagery or copy that is cheesy. To that end, the product feels polished and credible such that even if the function isn’t what you are after, it still looks like something that’s going to taste good and have zero calories.

Overall, Just Chill Zero is a really well-executed addition to the lineup. In many ways, we feel as though zero-calorie offerings make a lot more sense for this brand than their standard offerings (which would technically be mid-calorie). Hopefully, they’ll use this product as the foundation for additional zero-calorie products.

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