Last Updated: 6/14/2013 3:40 PM
Rio Berry is another recent addition to Just Chill’s line of “relaxation” products. With it being partially named after a Brazilian city and the color tone being half purple, the “berry” that they are referring to is presumably acai. And from a flavor perspective, it’s really not that far off from acai-flavored energy drinks, which, like this product, don’t actually use acai in their formulations. To that end, we like the company's approach of being a little more generic, while the use of “Rio” fits with the theme of being “chill.” Otherwise, the crystalline fructose and stevia-sweetened formula, which gives the drink to have a modest 70 calories and 17g of sugars per 12 oz. can, is very clean and crisp. The product uses L-theanine, lemongrass, Siberian ginseng, B vitamins, vitamin C, magnesium and zinc for its functional mix. The company skipped out on using ingredients such as melatonin and valerian root -- and even removed the ginkgo and ginseng -- which, in turn, Just Chill is using to its advantage with the placement of “non-drowsy” on the back of the can. As far as the visuals are concerned, we like the approach that the company has taken. It’s very simple, but catches the eye, with a two tone color scheme and a very clean front panel that relies exclusively on text. In the most recent version of the can, the company changed the copy and type treatment on the lower portion of the front panel (the flavor name is now in script and the tagline is “promotes a chill mentality”). A small, but meaningful improvement. All in all, we feel as though the company created something that can definitely appeal to a broad audience. Overall, this is a very enjoyable entry from Just Chill.
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