Posted: Oct 25, 2011 at 10:47 AM
(Last Updated: Nov 04, 2011 at 10:08 AM)
Vanilla is a flavor that is definitely outside the box when it comes to the coconut water category, but, in the case of Karma Life, it makes for their best tasting flavor. We’d caution that our reason for saying this is that it masks the unidentifiable flavor that is found in their “Natural” variety and that it’s less complex than the “Mojito” flavor. Otherwise, the vanilla flavoring tastes like the vanilla flavoring that is typically found in RTD coffee drinks rather than vanilla been or extract. The other issue is that the vanilla flavor isn’t something that really complements the coconut water -- and it’s certainly not as appealing as some of the other flavors that are on the market today. Honestly, we wonder if their use of vanilla is directly the result of ZICO using Chocolate. Unfortunately -- and as is typically the case -- chocolate beats out vanilla when it comes to flavoring coconut water. Overall, interesting concept, but it’s hard to see a big market for this.