Lean Body: On the Go! Chocolate Ice Cream

Product Type: Functional: Energy Supplement; Container: 14 fl oz
BevNET Review: Lean Body's Chocolate Ice Cream flavor is an enjoyable nutritional shake that is fortified with vitamins and protein. The flavor of the drink does, in fact, have a striking resemblance to the flavor of chocolate ice cream, so we're on board with their approach to naming the drink. As expected, the body is rather viscous, with small bits of what are probably fiber or protein. The chocolate flavor does an excellent job of hiding the aftertaste of the sweetener (sucralose and ace k) as well as the added nutrients. In terms of nutritional content, there are a bevy of them, with the most notable being protein (25g per bottle), fiber, and vitamins A,B, C,D,E, and K. Packaging is easy to read and intuitive, while graphic treatment is on par with what we'd expect from a product with origins in the supplement industry. The only change we'd suggest is the "On the Go!" subtext, which doesn't really add anything to an RTD product. Lastly, the closure is a bit tricky, with a plastic wrapped top that, at least in our trials, unraveled a good portion of the label. Overall, an extremely enjoyable product that should help this brand cross into mainstream channels.

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