Lettuce Tea

by Complex Beverage

Product Type

Tea: Sweetened

Container

16 oz PET

Nutritional Info

Nutritional information is not available for this product.

Ingredients

Ingredients are not available for this product.

Bevnet Rating
1.5 stars1.5 stars1.5 stars1.5 stars1.5 stars
User rating
(Not Rated)
Buy Online

Review: Strawberry Banana

Posted: Feb 22, 2012 at 9:46 AM (Last Updated: Mar 16, 2012 at 10:28 AM)
The Strawberry Banana Flavor of Lettuce Tea is a sugar sweetened tea (green and black teas) beverage that is enhanced with lettuce extract and “lettuce vitamin derivative.” While it fortunately does not actually taste like lettuce, the product doesn’t taste like tea, either. Instead, the product tastes like a strawberry banana juice cocktail -- and one that doesn’t use juice for flavoring. Unfortunately, that leaves us disagreeing with the “superior taste” badge that’s on the side of the product. The other and perhaps larger issue for this product is its packaging and positioning. The label is both lackluster from a design point of view (it’s hard to read and almost looks like a parody product), while the label is loaded with technical copy that’s simply impossible for any consumer to make sense of (“nutritionated distinctively”, for example). Realistically, this product seems flawed in both concept and execution to the point where we find it hard to imagine any meaningful consumer base becoming a loyal user of this product. We suggest that Lettuce Tea take this product back to the drawing board and figure out a different approach.

Comments