Life Energy Drink
Last Updated: 7/3/2008 3:11 PM
Life Energy drink is a moderately sweet citrus flavored energy drink that has an almost peach like flavor to the finish. In addition to that, it has a moderate amount of vitamin taste to it, but it doesn't burn the way many competing products do. That being said, Life's flavor is definitely pleasant. The packaging, however, is a bit of a mess. Specifically, we have two issues. First, the yin-yang design with the zipper looking thing (it's actually a string of "LIFE" logos) going down the middle is not an attractive design and we don't think that consumers will find it appealing either. Second, there's the point where the text at the bottom of the front panel intersects with the design, which, due to bad color choices, is completely unreadable. Overall, decent taste, but the packaging needs an overhaul.
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