Lifeade

Product Type:Juice: Juice Drink; Container: 120ml pouch
BevNET Review: Labeled as a “wild ginseng & fruit juice” drink, LifeAde is definitely one of the most unique drinks that we’ve come across lately. However, it’s hard to figure how much of that uniqueness translates into a product that is enjoyable and marketable. Let’s start with the flavor, which has an herbal base that has fruit and vegetable notes (think V8 Splash). Key flavor ingredients include ginseng, schizandra, agave, pear juice, carrot juice, apple juice, and tomato paste. Functionally, the product contains Ddobyul “plant stem cell”, which the manufacturer claims is for anti-inflammation, anti-oxidizing, anti-aging, and immune benefits. Packaging is a 4 oz. pouch, which, despite being unique, is a somewhat cumbersome package to put liquid in. Tearing the top off makes for a container that’s easy to spill and difficult to drink from. The design is decent, but since you can’t see through it, it’s really hard to know what you are getting into. Overall, it’s an interesting concept and the flavor is decent, but the packaging and positioning could be more appealing.Reviewed on: 4/15/2011