Posted: Jan 02, 2013 at 12:00 AM
(Last Updated: Jan 09, 2013 at 10:55 AM)
This product is a straightforward blend of carrot, apple, ginger, and lemon juices that have been blended in raw cold-pressed form (high pressure processing gives it its shelf life). The flavor of the drink is nicely balanced, with each of the four juices being easily distinguishable from the whole. Plus, the heat of the ginger and the sweetness of the apple help soften the flavor of the carrot juice (which has a pretty assertive flavor by itself), making this something that any consumer can pick up and enjoy. As far as the branding and positioning of the product go, we think that the name Life Juice is a great fit for a brand that’s targeting a health conscious consumer. The name for this flavor, “Bodacious Bunny,” adds a touch of personality and playfulness, while the orange liquid (which you can see through the clear 16 oz. bottle) is easily identifiable as carrot based. Overall, this is a very enjoyable and well executed flavor.