Posted: Jan 02, 2013 at 12:00 AM
(Last Updated: Jan 09, 2013 at 10:55 AM)
Happy Belly is a blend of purple cabbage, parsley, apple, ginger, and lemon blended together in raw, cold pressed form using high pressure processing. From a formulation perspective, we’re very impressed with their ability to transform purple cabbage (something that isn’t naturally appealing) into something that’s extremely flavorful and enjoyable. Yes, there’s a slightly exotic and earthy flavor to this product, but the familiar flavors of apple, ginger, and lemon make it something that’s easy to get hooked on. There’s a fair amount of sweetness to this drink (it has 28g of sugar and 160 calories per bottle), but it’s not overwhelming, especially considering the heat from the ginger that hits your tongue on the finish. Visually, this drink catches the eye, starting with the bright purple color of the liquid. However, we bet that most consumers who pick this up will be somewhat startled to find that it’s made with purple cabbage and not berries of some sort. It’s hard for us to say whether or not that will impact the decision to purchase this or not. Otherwise, the look of the label and the name “Happy Belly” definitely imply something that is designed with health in mind. It’s pretty simple and clean, but we’d like to see the “In Good Health” tagline better integrated with the logo and we’re not sold on having an icon that features the digestive tract placed on the front of the bottle (it spoils the fun a bit). Overall, we really like the creativity of the formulation and, minor design tweaks aside, this is very well-executed product.