Last Updated: 8/10/2012 10:57 AM
Lifeway’s Gingerbread flavored Kefir is labeled as their “Holiday Edition” product. This makes sense, since gingerbread, much like eggnog, is a flavor that is most popular around the winter holidays. In the case of this particular product, it doesn’t smack you in the face with gingerbread flavoring, leaving the tangy taste of the kefir as the primary flavor. The gingerbread, along with the added sugar, provides the secondary flavors, which definitely helps keep your palate from being overwhelmed with the cultured flavor of the drink. From our perspective, the flavor is good, but it’s hard to imagine consuming multiple bottles of this product. Nutritionally, the product contains ten live and active kefir cultures, which provide probiotic content. And since it’s milk based, the product is also high in protein, cholesterol, vitamin A, vitamin C, and calcium (they’ve also added vitamin D, much like every other dairy product). From a visual perspective, the product’s label, which has a gingerbread man and snowflakes, definitely feels like something that is being marketed as a holiday product. Otherwise, we can’t help but feel as though this product is too busy looking. There are numerous text callouts competing for attention (each of which uses a different font and color combination) and the items that appeal to your senses (the gingerbread man) feel buried. Addressing these issues seem like it would help. Overall, a good seasonal effort from Lifeway.