Liquid Energizer’s “Green” flavor drinks like “classic” energy drink flavor with a hint of green apple to the finish. It’s highly carbonated and rather sweet (from HFCS and sucralose), plus there’s a slightly syrupy finish to it. Still, it’s not a bad tasting product. Functionally, this product positions itself with standard benefits (“Refreshes mind and body”) and the functional ingredients appear to be in line with other drinks in the category. Packaging and brand are the bigger concern for this product. The design itself isn’t bad as far as the eye is concerned, but it’s hard to grasp what the drink is called, even with the “Liquid Energizer” around the neck ring (we thought that was marketing text at first – and the “LE” logo just looks like a big “E”). In addition, calling it “Green” is inconsistent with some of the other flavors (e.g. “Mango” and “Pomegranate”). Our suggestions are to make the flavor scheme consistent and to eliminate the text rings at the top to make room for a more prominent Liquid Energizer logo. In addition, something that makes this product memorable or stand out would be helpful. Right now, it feels like a product that fits squarely in the middle of the pack.
Container16 oz can/Serving Size: 8 fl oz (240 mL)
Carbonated Water, High Fructose Corn Syrup, Dextrose, Citric Acid, Sodium Citrate, Natural Flavor, Sodium Benzoate (preservative), Caffeine, Inositol, Caramel Color, Potassium Sorbate (preservative), Sucralose, Niacin, Calcium Pantothenate, Pyridoxine Hydrochloride, Taurine, Riboflavin, Cyanocobalamin.