Liquid Lightning Energy Drink

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz can
BevNET Review: The regular variety of Liquid Lightning is a pleasant tasting energy drink (available in 8oz and 16oz) that's sweetened with corn syrup. It has a light amount of carbonation, a berry style flavor, and 104mg of caffeine (for the 8oz format), which should provide a decent kick. In addition to caffeine, the drink uses a proprietary energy blend of taurine, glucuronolactone, ribose, ginseng, inositol, and potassium citrate, as well as added vitamins. All in all, it's pleasant and functional, but not overly innovative given where the market is. On the outside, we like the evolution that the Liquid Lightning brand has gone through and it certainly has a more grown up feeling than the original. However, the prominent placement of a zero would have lead us to believe that this is a zero calorie product. Instead, it means zero fat, cholesterol, and sodium, which are things that are generally not found in energy drinks anyway. That being said, we'd remove this -- it just adds confusion. Overall, this is a decent tasting drink, but it's purely an average entry at this stage of the game.

Product Type:Functional: Energy Drink: Diet; Container: 8.4 oz can
BevNET Review: The sugar free version of Liquid Lightning is very similar to its counterpart with the exception being the use of artificial sweeteners (sucralose and ace-k) in place of what was previously corn syrup. Otherwise, the drink appears to be identical in composition and very close in flavor. That being said, it's an average tasting energy drink that doesn't offer anything that can't be found in other products. On the outside, the new look is definitely improved over the original, but we think they've added a bit too much text to the design. Plus, having the name "Liquid Lightning" makes some fairly obvious connotations to energy, so we don't think there's really a need to play up their "get struck" tagline.