Loaded Energy Drink

Product Type:Functional: Energy Drink: Diet; Container: 16 oz Can
BevNET Review: As with many sugar free energy drinks hitting the market today, Loaded’s Sugar Free uses a blend of sucralose and ace-k. The result is something that is so close to the Original flavor that we’d probably choose this one and save ourselves the 240 calories. Aside from the light note of sweetener flavor, it literally tastes identical to Original. That said, the taste is pleasing, at least when compared against other sugar free energy drinks. Visually, it follows the convention of using white to denote the sugar free formulation of the brand. Otherwise, the product uses a simple illustrated design, which is cleanly executed. However, there’s something about the “Loaded” name that makes if feel slightly cheesy. Overall, a stock formula and clean design make this an acceptable offering when it comes to sugar free energy drinks.Reviewed on: 7/13/2012

Product Type:Functional: Energy Drink: Regular; Container: 16 oz Can
BevNET Review: Loaded Energy’s “Original” is a high fructose corn syrup sweetened energy drink that has a pleasant citrus berry style flavor. It’s definitely made with a stock formulation -- we have reviewed this exact flavor in other drinks before. Fortunately, it’s at least one of the better energy drink flavors out there. Functionally, it’s more of the same, with 160 mg of caffeine per can alongside B vitamins, ginseng, and amino acids -- pretty much your classic energy cocktail. Visually, the black and white approach to the can is fine and, from a startup perspective, a good way to be cost conscious. There’s nothing wrong with the look, per se, but it doesn’t exactly jump out at you either. The name, Loaded, sounds like a cliche energy drink name, which is compounded by the use of “Premium” and “Original” (neither of which apply to this product). If it’s a value play that they are after, then this product could definitely fit the bill. However, if their intention is to develop a brand, it definitely needs to be more unique. Reviewed on: 7/13/2012