by Charity Beverage USA

Product Type

Coffee Drinks


8.25 fl oz (244 ml) tetra pak

Nutritional Info

Serving size: 1 tetra pak;
Amount per serving: Calories: 160;
Total fat: 3.5g;
Cholesterol: 15mg;
Sodium: 120mg;
Total carbs: 26g;
Dietary fiber: 0g;
Sugars: 25g;
Protein: 6g;
Vitamin A: 5%;
Vitamin C: 0%;
Calcium: 20%;
Iron: 0%


Reduced fat milk, water, sugar, natural flavors, coffee, cocoa (processed with alkali), salt, carrageenan, sodium citrate, sodium phosphate

Bevnet Rating
3 stars3 stars3 stars3 stars3 stars
User rating
(4 votes)
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Review: Loco Joe (Reformulated)

Posted: Nov 19, 2005 at 12:00 AM (Last Updated: Nov 17, 2005 at 8:15 PM)
The re-crafted Loco-Joe is vastly improved in terms of its flavor. While the original formula tasted like "liquid pudding", this formulation has a much more palatable flavor. The consistency is on par with what we'd expect from an iced coffee product and the cocoa flavor provides a nice finish and no longer overpowers the coffee flavor. In addition, he calories and carbs have been reduced to respectable levels. The tetra pak is still a questionable choice for this product, especially if it wishes to be side-by-side with the market leader, Starbucks. On a positive note, we do think that consumers that are choosing a product purely on flavor will be pleasantly surprised with Loco Joe's lack of a burnt flavor. Overall, this product has definitely taken a step forward.