Last Updated: 2/1/2010 12:06 PM
Using a USDA Organic certified base of green tea, fruit juices, natural flavor, and sugar, Made’s Blueberry Lemonade is a pleasant tasting juice drink. Thanks to the use of blueberry and lemon juices, the product has accurate tasting fruit flavors, although the blueberry is definitely the dominant flavor. So in that sense, it’s more like blueberry juice with a splash of lemon juice as opposed to a blueberry flavored lemonade (which we think would be more appealing). In addition, the product is rather sweet, with 44g of sugar (and 180 calories) per 16 oz. bottle. Cutting the level of sweetness would make this drink have more appeal with the type of consumer who is going to appreciate the green tea base. Packaging is a 16 oz. PET1 bottle, which was, according the company’s web site, selected for its recyclability. The sleeve label is appealing to the eye, aside from the disproportionate USDA Organic logo. However, from an effectiveness point of view, the message of this drink is confusing and not descriptive enough. At first glance, it appears to be a premium juice, looking like something that belongs in the refrigerator case despite being a shelf-stable juice cocktail. In addition, it’s easy to miss the use of green tea, which is not mentioned until the last line of text on the front panel. In our opinion, having a more prominent descriptor of what the drink is would help start things off on the right foot. Overall, it’s conceptually good, but dialing down the sweetness and better explaining the concept would go a long way.
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